A wide range of claims has been covered by Prudential over the years, including fire, flood, marine, motor, railway, industrial and domestic accidents. Most notoriously, the sinking of the Titanic on 14 April 1912 resulted in the loss of over 1,500 lives . By June 1912, Prudential had paid £ 14,239 in claims for 324 lives.
For Prudential the prompt payment of claims to provide immediate help in times of emergency is a central part of customer service. Prudential collectors were always on hand to provide rapid financial relief to beneficiaries when calamity struck.