The phrase 'Man from the Pru' was first used by the company in 1949 after Weekly Illustrated magazine produced a feature on the life of a real life Prudential agent, Mr Fred Sawyer. One of the pictures was so striking that the publicity department decided to use the image in their advertising. The image of a striding, purposeful Prudential agent was updated and modified over the years and appeared in publications and sales literature in Prudential's markets around the world, including Singapore, Pakistan, East Africa, Australia, Canada and South Africa. Both at home and abroad the use of the figure has done much to boost the prestige of the company. The figure of the Man from the Pru continues to represent a uniform aspect of the company's world-wide service and expresses the unity of the company, not only to the world public but also to those who work for Prudential.