We calculate our community investment spend using the internationally recognized London Benchmarking Group standard. This includes cash donations to registered charitable organisations, as well as a cash equivalent for in-kind contributions.
In 2018, the Group spent £ 27.3 million supporting community activities.
The direct cash donations to charitable organisations amounted to £ 19.6 million, of which approximately £ 4.4 million came from our EU operations, which are principally our UK insurance operation and M & G. The remaining £ 15.2 million was contributed to charitable organisations by Jackson National Life Insurance Company and Prudential Corporation Asia.
The cash contribution to charitable organisations from our EU operations is broken down as follows: education £ 2,337,000; social, welfare and environment £ 1,995,000 and cultural £ 64,000.